Blog readers know I have an ambivalent relationship with Playboy, the magazine that no longer knows who it is. It reported today it lost money, which in the real world means losing readers and advertisers. If you can’t make money selling sex anymore, you’re really in trouble.
The magazine has already been cut in size, both page count and in the smaller, thinner paperstock with pages that stick together on their own.
Now it’s being cut in frequency, with the July and August issues combined “in a move it says could be a precursor to a permanent curtailing of frequency.” More good news for readers; when they raise the price to $5.99 an issue, you’ll be paying more for less.
The Playboy ‘empire’ tries to minimize the magazine’s importance, saying it compresises “less than a quarter” of the company’s revenues.
Playboy needs truck balls. It needs to get more outrageous and pneumatic and bodacious like Pamela Anderson—not less.
Tags: death-of-magazines, Pamela-Anderson, Playboy
