The Dirty Little Secret of Men’s Magazines
An editor at Playboy told me that despite 100-year old Hugh Hefner, everything in the magazine (especially the ads) is pitched at guys 30 and under.
This ignores the millions of middle-aged (and dirty old) readers, the unmentionables of the guy mags, whether faux-literary like Esquire, metrosexual like GQ or flesh peddlers like Playboy and the now-decimated ‘laddie books’ like FHM, Maxim and Stuff.
I’ve written for a lot of top publications but I always wanted to write for Playboy, after swiping my dad’s magazines as an impressionable teen. In 2006 I started subscribing, and occasionally pitching my editor friend (no luck so far).
But I can truly say I read it for the articles.
June 12, 2007 at 7:28 pm
[...] Playboy will gladly take your money, even if you’re out of its desired demographic. But then you’ll end up writing letters like this: Having passed midcentury a few years [...]