Archive for the ‘Consumer Electronics’ Category

Lamest Advertising Claim

Tuesday, May 8th, 2007

In the coupon section of the Sunday LA Times, I came upon this lame claim: RAYOVAC: Lasts as Long as Duracell & Energizer

Not exactly “Tastes Great, Less Filling” stuff, but at least it won’t make the corporate lawyers nervous.

But the marketers must have realized that ‘me-too’ advertising isn’t very compelling.  (And batteries are hardly the sexiest consumer electronics category .) So unshaven, over-the-hill quarterback Brett Favre holds up the package, as if that (along with the complex three-part mail-in $3 rebate) would be the clincher.

Spiderman 3 Pirates Nabbed by Flo and Lucky

Friday, April 27th, 2007

Even though the first Spiderman 3 DVDs were fakes, the Motion Picture Association of America (MPAA) has a serious issue on its hands.  Nine out of every 10 DVDs sold in China is an illegal copy.  But MPAA spokesman Dan Glickman isn’t the most charismatic and Jack Valenti has passed on  What to do?

Put Flo and Lucky on the case!

 Lucky and Flo sniff at DVD pirates

Flo and Lucky are the silent spokesdogs of the MPAA, deployed throughout Asia to literally ’sniff out’ pirated movies and games.  The heroic dogs, trained to detect polycarbonate, even put a stop to a stash of child pornography.  No wonder the pirates of Malaysia have put a bounty on their heads.

You don’t have to believe a word of it.  It’s still a brilliant PR gambit by the MPAA, as people care much more about chocolate Labs than camcorder-wielding movie pirates or bloated movie moguls.

Grand Theft Corporate

Friday, April 13th, 2007

My humble suggestion for Take-Two Interactive’s branding challenge.

The Biggest and Worst CES Ever

Friday, February 2nd, 2007

Yogi Berra said, “It’s so crowded no one goes there any more.” That’s what happened to COMDEX, which went from 225,000 attendees in the 90’s to zero by 2003.  And it may happen to the Consumer Electronics Show (CES).

The man in charge, Gary Shapiro, likes to say, “This year’s CES was the biggest and best ever.” With over 140,000 attendees and 2700 exhibitors in 2007, it was indeed the biggest.

But as my 19th straight CES, I’d say it was also the worst, packed with people and a nexus for disease from around the world. (Stomach flu and alcohol poisoning, anyone?)
103-inch-tv-small.jpg “Mine is bigger than yours” is what passed for a story line, as Panasonic, LG and others jousted for the pointless title of world’s largest TV.

I couldn’t get into several press conferences because they were so jammed. A couple I did get into should have been closed down by the fire marshall. Even the usually unflappable CEA people in their blue shirts showed frayed tempers. Apple upstaged everyone, launching the publicity-grabbing iPhone at MacWorld in San Francisco.

Even Bill had nothing to say. “The Digital Decade is truly here”?

pc-builders-at-work.jpg There were a few fun throwbacks to tech days, like this PC building race sponsored by Tiger Direct.

And the booth babes are still displaying product…model-in-chains-small.jpg

But attendees complained that too many consumer electronics categories were jammed together; the show should have been split up. Fat chance; it’s all about the dollars.