Archive for the ‘MPAA’ Category

LA Times Finally Catches Up to MMQB

Sunday, July 8th, 2007

On June 15, we published an item on the Motion Picture Academy of America (MPAA) leaving its long-time digs in Encino and moving to the Sherman Oaks Galleria.  On Saturday July 7, the LA Times finally caught up, “reporting” the move in a page two business section story.

I developed the MPAA story myself the old-fashioned journalistic way, moving around the city with my eyes open.  Seeing “For Rent” signs in the courtyard of the MPAA offices, I contacted a spokesperson (who told me I was the first reporter to call), confirmed the move and published the item.

The Times taking 22 days to run big news on one of Hollywood’s most important organizations is inexcusable.

I don’t hate the mainstream media, or the Times. In fact, I recently won another award writing for the LA Times’ now-slashed magazine, West. But it’s frustrated to see–and try to work in–what the Times’ own Tim Rutten calls “the generalized collapse of confidence by newspapers engendered by print journalism’s passage through an economically wrenching transformation.”

MPAA Goes Valley Girl

Friday, June 15th, 2007

You read it here first; the Motion Picture Association of America (MPAA) is ankling its Encino digs after 20 many years, with the status of the tile fenceposts with images of Spartacus, ET, King Kong, and others as yet unresolved.   Big “For Rent” signs festoon the courtyard of the MPAA offices at 15503 Ventura Boulevard.

An MPAA spokesperson confirmed the association is leaving its digs.  The 100-person MPAA workforce isn’t going far.  Fittingly enough, the motion picture association is moving down the street to the Sherman Oaks Galleria, setting of Valley Girl.

Spiderman 3 Pirates Nabbed by Flo and Lucky

Friday, April 27th, 2007

Even though the first Spiderman 3 DVDs were fakes, the Motion Picture Association of America (MPAA) has a serious issue on its hands.  Nine out of every 10 DVDs sold in China is an illegal copy.  But MPAA spokesman Dan Glickman isn’t the most charismatic and Jack Valenti has passed on  What to do?

Put Flo and Lucky on the case!

 Lucky and Flo sniff at DVD pirates

Flo and Lucky are the silent spokesdogs of the MPAA, deployed throughout Asia to literally ’sniff out’ pirated movies and games.  The heroic dogs, trained to detect polycarbonate, even put a stop to a stash of child pornography.  No wonder the pirates of Malaysia have put a bounty on their heads.

You don’t have to believe a word of it.  It’s still a brilliant PR gambit by the MPAA, as people care much more about chocolate Labs than camcorder-wielding movie pirates or bloated movie moguls.