Lamest Advertising Claim
May 8, 2007In the coupon section of the Sunday LA Times, I came upon this lame claim: RAYOVAC: Lasts as Long as Duracell & Energizer
Not exactly “Tastes Great, Less Filling” stuff, but at least it won’t make the corporate lawyers nervous.
But the marketers must have realized that ‘me-too’ advertising isn’t very compelling. (And batteries are hardly the sexiest consumer electronics category .) So unshaven, over-the-hill quarterback Brett Favre holds up the package, as if that (along with the complex three-part mail-in $3 rebate) would be the clincher.
