Flo and Lucky: Movie Dogs Take PR Tour
August 29, 2007Yes, it’s truly the dog days of summer.
Flo and Lucky, the adorable black Labs of the Motion Picture Association of America, are doing the perfect PR tour. A story about them ran on CBS Radio and they were featured sniffing out DVDs in luggage on the NBC morning show (Dan Glickman, head of the MPAA, has the sense to stand back and let the dogs upstage him). The dogs even made the New York Times with their anti-piracy pitch. (BTW, note the horrendous decline of copyediting in the so-called ‘newspaper of record’–the paper claims the dog’s handler, Neil Powell, is from “Newcastle, Northern Island.”) Perhaps it was the IRT terrorists who battled for control of Northern Island?
Yes, Flo and Lucky and the perfect spokesdogs for the MPAA. They’re adorable, and they don’t say anything (or drive drunk, flash their private parts or take drugs not prescribed by their veternarian.) So not only can their PR handlers put words in their mouths, they never have to retract the dumb things they’ve said.
